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Digital communication cards

 

How can we make health conversations more meaningful and comfortable between patients and their supporters?

 

REFLECT

Reflect is a mobile app that provides a playful platform for patients and their supporters to engage in meaningful health conversations. It also helps them set up goals and co-work as a team in overcoming their challenges. The game can only be played when the two phones are brought together creating a combined canvas for play. The key interaction recreates the charm of a board game and encourages dialogue through in-person interaction.

 

 

ROLE

Research, Ideation, Storyboarding, Low Fidelity Prototyping, Visual Illustrations, Concept Video

COLLABORATORS

Rachel Balma, Kinza Kasher, Glenda Capdeville

Advisors

Aashika Jain (Doblin- Deloitte), Criswell Lappin (Scrollmotion), Roger Mader (Ampersand)

                                                                                                                                                                                                                                          

 

CONCEPT VIDEO

 

Reflect is a mobile app that provides a playful platform for patients and their supporters to engage in meaningful health conversations. It also helps them set up goals and co-work as a team in overcoming their challenges. The game can only be played when the two phones are brought together creating a combined canvas for play. The key interaction recreates the charm of a board game and encourages dialogue through in-person interaction. 

KEY FEATURES

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A growing number of millennials suffer from multiple chronic conditions. Managing their demanding health along with their hectic lives can be a huge challenge. How can we help them in this phase of their life? The one common thing valued by each patient was the quality support which they got from their loved ones. Patients and supporters wanted to know how best can they help each other, but talking about health can be painful and delicate even for excellent communicators.

Approach

 

 

 

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RESEARCH

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Observation Clustering

All the observations gathered from the research were clustered together in groups to identify patterns and pain points.

 

Synthesis

The observations were then synthesized into insights, giving way to design principles, opportunities and design concepts.

 

Initial Concepts

  Initial concept  : An app based product which invites the support network to co-work and distribute the care management load from the patient. 

Initial concept : An app based product which invites the support network to co-work and distribute the care management load from the patient. 

 

Concept Sketches

Rough sketches illustrating the concept idea.

Final concept : Digital Communication cards for patients and supporters to better understand each other's needs and co-work in finding solutions. 

 

User Experience (5E Analysis)

Understanding the different stages of the experience through the user's lens.

 

User Testing (Round 2)

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A second round of user testing was done through card sorting to understand the expectations of the patients. This helped us to formulate the content of the communication cards.

 

Research Finding (Round 2)

We also conducted an online research with 73 millennials on facebook to validate our hypothesis

 

Our takeaway from the project was that patients do not just want assistance in their health care management, rather they want to be well understood by their loved ones so that they are empowered and can fight the challenge in a more effective manner.

 

SIMULATION

The micro interaction of shuffling cards by bringing the phones together to create a joint screen uses Pinch - (a multi display application) to dynamically sync the content on both devices. The same element is used again when the players choose one card for themselves and one for their partners. They can just swipe the cards from their screen to their partner's. It also creates an aha moment of joy in the experience of playing the game. Moreover, it makes it imperative for the players to have conversations face to face to forge stronger bonds. More about Pinch here.

Shuffling of cards

Swiping cards from one device to another

Next Steps

  • Visual Design of the app
  • Designing the app prototype
  • Pitching it to potential stakeholders for further development