Male grooming Trend (India)

Philips Design, India. (2014)

Team : Bianca Mueller, Koel Chatterjee

Role & Involvement : Senior Designer (Co Work with Amsterdam team on Trend Research & Product CMF)

Project Brief : To capture the trends prevalent in Male Grooming category across India followed up by creation of mood boards and user validation. CMF development to create product laddering.

Male Grooming Trend book input (Product + Graphics + UI) from India Region.