Qwerty Phone (Global market)
QWERTY phone for LG Global lineup
The project brief was to create a QWERTY keypad phone for the LG Global lineup targeting the young college students with heavy texting requirements. The phone also needed to have easy shortcut multimedia keys. his was a quick 2 week styling project done in LG Electronics Seoul under the guidance of Korean Designers. The project was an immense learning experience where I got to match pace with quality of design. Extreme attention to ergonomic details of QWERTY keys and CMF were a few highlights of the project.
The product was launched in 2013 in South Asian and Latin American market.
Design Research, Sketching, 3D Modeling, Rendering
Philip Lee, Ho Cho Lee